Looking to expand your digital mix? Whether or not you manage paid campaigns, an understanding of them is always useful.
Get some Google Adwords study under your belt in advance of sitting your exams! The best Google Adwords Certification study guides that will get you through both the Fundamental and Advanced Search exams are listed below. It is perfectly possible to pass your Google Adwords exam without the need for expensive guides or revision packages. If however you do need a head start and are trying to break into the industry, check out Google AdWords For Dummies from Amazon.
Some notes;
- Check out the Google Adwords Professional website to get a better idea of where to start.
- Resources from 3rd parties tend to be out of date and don’t match the current Google Adwords Interface, nor the Exam material.
- Google resources are similarly out of date but tend to be a better match for the exam itself.
- There is no better way to learn than spending time in the interface itself.
Let’s get onto the Google Adwords Certification study guides for your Fundamentals / Advanced Search Exams!
Google Professional (Individuals) Website
Provides all the initial steps to get you up and running. You will be able to access to seminars, study guides and much more via the Education Tab. Essential for you kicking off your Google Adwords Certification study.
Visit Google Professional Website.
Google Adwords Interface
The Adwords interface will give you the best exposure possible help for you to pass your exam. You will need a valid Google account alongside a name, address and credit card. Don’t worry, you can remove your card once you are setup.
The real value is assigning budgets and getting some campaigns live. Google regularly provide vouchers of around $50 to new customers via email to get people up and running, so look out for these in the days after activation. The Adwords Coupon page is also useful and currently has £75 free for a £25 spend.
Visit the Google Adwords Coupon Website.
Visit the Google Adwords Website.
Google Adwords Learning Centre
Without a doubt, the primary place for learning everything you need to know to study for your exams. Split between Fundamentals, Search, Display and so forth. Recently overhauled – this is almost always used by people looking for the ultimate Google Adwords Certification study guide.
Google Adwords Help Centre
Provides help resources for terminology and a run through ranging from basic setup and basics to billing. A strong resource for referencing as opposed to studying for your exam directly.
Visit the Google Adwords Help Centre.
Google YouTube Adwords Playlist
Various videos on anything and everything Adwords. You can find a specific playlist for all the introductory videos for adwords via the link below.
Visit the Google YouTube Adwords Overview Playlist.
Other Websites
Please note, these are additional resources and could be out of date. They do however provide a bit more context for you if you have additional study time available.
- Slideshare Slide Deck by Emily Liedblad
- General Certification Guide by Tom Demers
- Quiz from Mr McSheeny
I would recommend downloading the free uCertify trial, as they do offer an extremely robust package with a nice trial. However, as mentioned above if you are extremely new to Adwords in general, check out Google AdWords For Dummies from Amazon.
Good luck and let me know how you get on with your Google Adwords study!
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